Visual Analysis of Video

 What visual elements grab your attention first?

President Obama is sitting in a chair, the camera focused completely on him.

 What other details reinforce that impression? How?

Everything in the background is blurred out, which makes you concentrate on Obama even more.  The background music also captures your attention and makes everything seem a little bit more serious.

 What is more important? Less important?

The most important point of the video is the choice Americans have to make in the next four months.  He talks about Romney’s plans and how they have already been attempted.  He then proceeds to tell viewers how he will improve the economy by strengthening the middle class.

 What about color and style? What impact do they have on your impressions?

The video is mainly focused on Obama himself, so color and style don’t make much of a difference.

 How does the image direct the viewer’s eyes and reinforce what is important?

Like I stated earlier, everything in the background is blurred out, making you focus on the main person in the video.

 What text is included? How does the text relate to the image? 

The only text included in the video is “The President’s Plan: Strengthen the Middle Class” which he reinforces by explaining how he plans on doing that.

 What argument is being made? Consider: when this was made (kairos), who is the

audience, what is the purpose (exigency). 

The argument being made is simply that Obama thinks he will do a better job at strengthening the economy than Romney will.  This was made during the presidential campaign.  The audience is all Americans.

 List details that provide ethos, pathos, logos.

The video provides lots of ethos towards President Obama.